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Music
of the World was formed in New York in the early 80s by Bob Haddad
to promote and produce musicians from diverse traditional backgrounds.
The company began by presenting ethnic musicians in concert,
and by recording high quality cassettes which were used for promotional
purposes and sold at performances.
During these early years, and
before a commercial consciousness of "world music"
had developed, Music of the World was the only world music-based
cassette label available in the West. Its catalog rapidly expanded
to include artists from Africa, India, Latin America, and in
addition to opening accounts with major retailers across the
USA, the company was exporting its recordings overseas. In 1989,
Haddad relocated the label from Brooklyn, NY to Chapel Hill,
North Carolina. It was here where the label would see unprecedented
growth. In that same year, the first two CDs were released on
the Music of the World label. Over the next ten years, almost
90 more CD titles were released, and distribution grew to include
19 countries worldwide.
The mid-90s were peak years
for the label, and were marked by the commercial success of several
recordings, including the award-winning "Vintage Beausoleil"
(Michael Doucet and BeauSoleil; The Grammy-nominated "Raga
Aberi" (with L. Shankar, Zakir Hussain and Vikku Vinayakram;
and one of the label's best selling recordings, "Talking
Spirits" (various Native American artists). In addition
to the premier Music of the World (MOW) label, two label imprints
were born during this period of growth. Nomad Records features
modern world music and world jazz, and Latitudes is a mid-price
label featuring single-artist releases and compilations of traditional
world music.
In 2000, Music of the World
was acquired by digital download leader emusic.com,
and the entire MOW catalog is now available exclusively for downloading
through www.EMusic.com, which is now a division of Universal.
Currently, physical copies of Music of the World, Nomad and Latitudes
CDs are no longer available for purchase, except through the
non-profit organization World Music Institute, at www.HearTheWorld.org.
It is hoped that Universal will re-release the Music of the World
catalog at some point in the near future.
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